How To Land ‘Local Clients’ By Building Simple VIP Clubs For Businesses

By Jason Bell / February 20, 2018

“Our exact step by step process on how to have $1000 days building simple VIP clubs for businesses.”

 

If you can use more clients right now, and you’d like to get clients without hard selling and long fulfillment, then you’re in the right place. I’ll show you exactly how to How to land clients with predictability and Create long-term recurring revenue, without Selling services that have a short lifespan.  By the end of this brief read, you’ll know exactly how to go land $397/m clients with confidence by creating simple VIP clubs for local businesses. You only need to know three core secrets to unlocking unlimited clients.  I’m going to go over everything step by step, so let’s get started!

The Agenda

  • SECRET #1: WHAT EVERY BUSINESS WANTS AND NEEDS
  • SECRET #2: THE EASIEST & FASTEST WAY TO GUARANTEE A BUSINESS RESULTS
  • SECRET #3: HOW TO CREATE LONG TERM RECURRING REVENUE

The Truth

Before we dive deep, I need to convey a common fallacy many consultants tend to think when it comes to agency services. Contrary to belief, your ability to land and keep clients has nothing to do with your service. Nope, it has everything to do with the result. Meaning, business owners could care less about your new technology or brand new top secret strategy. Most Local marketing consultants think that businesses want certain services, and some services are better than others. Truth is, they only care about one thing: RESULTS.

They want to know if the service you provide will generate the results they seek. That’s it.

When I finally embraced this one core thought, it changed everything in my business. I went from working the 9-5 job doing this consulting thing part-time, to retiring the job as a 27-year-old kid and building a full-time agency. I went from a few clients to 20+ clients in just a 8-month time span and doubling my income. I took this momentum and was blessed to land national franchises such as Wingstop, Honeybaked Ham, Denny’s, and other reputable companies. I only convey this to let you know everything I’m about to share with you is all from a place of experience. There’s no theory in what you’re about to learn.

So, the first secret to getting more clients is understanding that business owners want RESULTS.

The Easiest & Fastest Way To Guarantee A Business Results

The obvious question you may have is: How do you generate results for business owners? How do you manage their expectations?

I’m a simple guy, so I tend to keep things simple. If you break down how a business typically generates more revenue, it boils down to three core areas. These three areas I call the profit levers of growth.

3 Ways To Improve Business

  1. Charge more: Increase prices
  2. Get more: Get *new customers. This is typically done through advertising.
  3. Sell more: This appeals to getting ‘existing’ customers to come back more often.

If you think about it, most local businesses only focus on generating new customers as their growth engine. However, generating new customers is not the lowest hanging opportunity to grow their business.

The easiest opportunity is to increase customer frequency. Meaning, to get existing customers to come back more often. If you think about it, it just makes sense. If a business can get a regular that comes in 1x a month in 2x per month, they’ve just doubled sales. I know it will never work out that perfect, but conceptually this should make sense.

Why Getting Customers To Come More Often Is A Good Move

  • Marketing Metrics state that the chances of selling to new customers are 5-20%, whereas with existing customers it reaches 60-70% – Gartner
  • It is generally recognized that acquiring new customers costs between 4-to-6 times more than to get existing customers back again.” – Gartner
  • Repeat customers generated three to seven times more revenue per visit. – Adobe
  • Compared to first-time shoppers, repeat customers are 9 times more likely to convert. – Adobe

BOTTOMLINE: Marketing to existing customers is ALWAYS profitable. The concept is principle-based, and it just makes sense.

What Every Business Understands

  1. What business do you know that does not want customers to spend more and come more often?
  2. What business do you know that does not value repeat customers?

I know, these appear to be loaded questions. My point is for you to understand the simplicity of what we’re doing, so you can confidently get clients with ease. Every business wants customers to come more often and spend money with them, and they ALL value repeat business.

It’s important you understand this simple fundamental concept because increasing customer frequency is the building block on how you will unlock unlimited local clients.

So secret #2 is to help businesses INCREASE CUSTOMER FREQUENCY.

Make sense? (ok let’s keep going!)…

Sell Services That Work

In my experience, I’ve found that most Local marketing consultants provide services that are short-lived. Meaning, many provide services that are ‘one-time money generation’. I’ll never knock anyone’s operation, but it’s counterintuitive to do a lot of work to only get paid once. You cannot build a sustainable business by charging for one time services (mobile website, web development, app build, etc). Your goal is to create recurring revenue with services you can collect money monthly.

You need services that have HIGH RETENTION  & produce PREDICTABLE RESULTS. We’re going to provide a HIGH RETENTION service marketing to EXISTING CUSTOMERS, that will produce PREDICTABLE RESULTS.

How?

VIP clubs. A VIP club is an exclusive club comprised of a business's customers. A VIP club captures the businesses contact information and markets to their customers in the most effective channels guaranteed to reach them: SMS & EMAIL.

SMS and email are means to get in touch with existing customers. Having this ability allows a business to easily increase revenue, by marketing specials/discounts/coupons.

(WARNING: if you’re reading this and thinking ‘big deal, sms/email’, nothing new… Please understand the way we’re about to get clients and effectively manage clients it truly unique. Its’ shocking and sad seeing even the larger national franchises still do SMS the wrong way!)

There are various types of vip clubs, but for the sake of keeping on track, we’re only going to discuss the MOBILE VIP club specifically for restaurants. If you want more detail on the other VIP clubs that can take your income from $397+/m to $697 per month per club, just download our RESTAURANT VIP BIBLE HERE. This guide will go through specifics of building out these clubs.

Where The Attention Is

Marketing is most effective where the attention is, which is why SMS is extremely effective for reaching your clients customers.

  • Over 90% of text messages are read within the first 3 minutes. -State of SMS
  • 91% of Americans keep their mobile devices at arm´s length at all times. -Morgan stanley
  • Texting is the #1 preferred channel of communication from businesses. -Open market
  • SMS sees an engagement rate 6-8 times higher than email marketing -60secondmarketer

So, what does all the stats mean? Access to customers allows you to create ‘business on demand' for your clients. If you can create more business for your clients whenever you desire, then you will get paid month after month from clients. Why? Because you’re delivering results for them. Is this starting to make sense?

Before we get into the specifics on how to build these vip clubs, so you can get paying clients, I want you to know some of the feats that can be with SMS vip clubs.  For your benefit, I created a system that gets results EVERY time on a consistent basis.

*The following client images are blurred out for privacy.

Additional Results We've Helped Clients Achieve

  • Drove over 90 customers within a 2 hour window!
  • 100+ customers during a lunch rush for a pizza restaurant!
  • Consistently drive over $1000+ in revenue for our clients on every text blast we send.
  • Plus, many many more success stories! One of the few services you can get result for your clients INSTANTLY

When you can provide a predictable service for a business, you create predictable revenue for yourself. Predictable services equal long term recurring revenue for you! Making sense?

So How Do You Build A VIP Club?

It’s quite simple. The below images will outline how this is done. Please note that you will need an SMS platform to build these clubs. A SMS platform simply allows you to send mass text message broadcast to your clients customers. I can help you out with that as well. Vip club…..

Pretty simple right? The first step in building profitable vip clubs is to first build the list. I go over in detail list building best practices in the RESTAURANT VIP CLUB BIBLE HERE. Anyhow, once you build the list, you’re now in a position to consistently deliver results for your clients.

The Money And Work Involved

As I mentioned above, there are various types of VIP clubs, but for simplicity, a restaurant vip club is a guaranteed way to help a business grow, so you can get paid consistently. A simple club with text message only,  you can easily charge $297-$397/m easily. Your costs for sms marketing are among the cheapest fulfillment you’ll ever find. If you use Twilio (sms provider), you can send text messages for less than one cent! Example, if you sent 3000 text message per month for a client at twilios rate of $.0078, that means your cost is only $23. So, if you charge $397 per month (minus $23 cost), then you’re profiting $374/m or a 93% profit margin (huge).

The cat is out the bag, you now know Secret #3: Create profitable VIP clubs.

Now let’s quickly talk about the work involved. Managing SMS VIP clubs are super easy. You work involves sending and scheduling text. What we typically do is schedule the messages months in advance, so we batch our task. We simply ask the client what offers they want to run, and when. Once we have this info, we schedule it in our text platform and we’re done!  Yes, it’s that simple.

How To Deliver Results

This part is also simple. It really boils down to math. The bulk of your work in building an SMS club is in the first 30-45 days of starting the club. Your main goal is to BUILD THE LIST. Meaning, you want to get as many people on your clients vip list as possible, and you need to do it fast. Once the list is built, all you do is market to them. I go over the specific list building process in the restaurant vip club bible. Make sure to go through this so you know exactly what you need to do. For example, let’s assume the client has 2000 unique customers/transactions per month. We make it a goal to get at least 50% of those people on a list. Getting that many people on a list is simple to do because a restaurant’s regulars already is convinced of their service. They already love, like, and trust them. Ok, now 50% of the 2000 (1000 people) are on a list. It’s now time to market to them. It would look like this

  • LIST SIZE: 1000
  • Average transaction: $25
  • Estimated response: 8-12% (conservative. We’ve seen 20%+ response rates)
  • Offers per month: 3

3 offers x 8% response rate x 3000 messages (1000 x 3 offers) = 240 redemptions ($6000)

 

This simple projection says if we send only three offers per month to the list with an average 8% redemption rate, then we can help a restaurant increase revenue by $6000 per month or $72,000 per year. All for what? Simply sending text message offers to your clients list. Are you starting to see how this simple by effective service can not only help you land clients, but keep them long term just like we’ve been able to do?

 

Do you think if you could help a business make an additional $6,000 per month, they’d be willing to pay you $500? (yes)

Let’s assume it’s only half true, and let’s also incorporate the discount they’re offering and discount it by 75% of what i just laid out. That’s still $1500 additional revenue for the business. As you can see, this is a no-brainer predictable service that EVERY LOCAL CONSULTANT should offer. It just makes sense.

 

How To Find The ‘Best' Clients Willing To Pay You

Ok, by now you should be convinced that VIP clubs are a much-needed service for local businesses, especially local restaurants. You’re probably itching to go sell this service so you can make some money, but you’re wondering how..

> How do you sell this service?

> Who are the best people to sell it to?

> How do you pitch it so they instantly get it?

 

 

What i’m about to tell you is what I call the F.P.C. It stands for the fastest path to cash. Make sure to pay attention to every word i’m about to share, so you can go out and get clients fast.

You only need two main criteria that qualify a business as the best candidate for a vip club:

  1. Are they local?
  2. Do they advertise?

Businesses that do not spend money on advertising often is a waste of time. Why? Because businesses that spend money on advertising tell you that they want more business. Think about it; A business that thinks enough of their business to invest in their business tells you they desire more business growth. These are the types of businesses to go after because they have their hand raised. Additionally, local businesses you’ll usually land clients faster because you can find the decision maker easier. Instantly going the franchise/corporate route usually takes longer to get to a decision, and there's a lot of red tape (rules, regulations, etc)

Where Do You Find These Clients?

In your mailbox! Yep, the local valpak, money mailer, newspaper coupons, local offers, etc.. The coupons you’d usually chuck in the garbage are now your best friend. These coupon mailers are you very best buyers. Even Groupon businesses are great candidates These businesses are your soon to be clients!

Approaching: What To Say & Do To Get The Appointment

Ok, you know the specific service you’ll provide, how it works, how to deliver results and where to find the clients. However, what do you say to get the appointment so you can walk out with check in hand?

For your benefit, I’m hooking you up with my best strategy (strategies I’ve charged for). The following methods are battle tested and simply work amazingly well. Do not deviate from these methods, just execute. If you want specific scripts for FREE (also something i’ve charged for), you can grab the scripts HERE

METHOD 1: The Results In Advance

This is a very very powerful method to get clients that hinges on the power of demonstration. Demonstration is one of the most powerful way to sell, especially when you can put your prospect in the driver seat, so they can experience what you’re conveying. Look at the image below:

THE CONTEXT: This is a potential prospect. You go to their facebook page or website and quickly grab their logo. You put this on a simple graphic (fiverr or do it yourself in powerpoint/keynote/google slides). You set up a simple text and reply keyword. You’re now ready to prospect the business.

The Script: What To Say

“If i could help you get more business without any outside advertising, and i’d show you how to do it for free, would you be open to learning how?”

(wait for reply), and ask….

“Do you currently have a VIP club? A way to get your results back into your restaurant more often?

(wait for reply, and then pull out your ‘mock up and say)…

‘pull out your phone I want to show you this’ (wait for prospect to text in keyword)

That’s it! What I shared with you is one of the powerful ways i’ve ever sold SMS marketing fast. The reason this method works so well is based on the experience. Here’s what happening:

  1. CAPTIVATING: The prospect sees a table tent with their branding on it. It’s captivating. It entices them to lean in.
  2. CURIOUS: The prospect wants to see what happens (especially because their branding is on it).
  3. EXPERIENCE: You can tell someone something, you can show them, or you they can discover it by themselves. When prospects ‘experience’ how a VIP club works, it sells itself. You want to structure the demo so the reply text delivers the prospects coupon.

 

Pretty dang simple right!? I tell you, this method is super powerful. I’ve had many $1000 days doing this exact process to land clients within 5 minutes. The power of demonstration is silly good. This core exact method is how a 26 year old kid built a 6 figure income and retired the job one year later at the age of 27. It works, so put it to use.

 

The ‘Glue': Putting It All Together

Whew! You’ve come a long way. I know this may be a long read, but I wanted to make sure you had everything needed to know exactly how to build restaurant vip clubs to land long-term paying clients. If you found this read valuable, then you probably have questions such as:

  1. How to set the club up so you have long-term retention?
  2. How to price sms so you’re most profitable?
  3. The types of vip clubs you can charge for (more than just sms)?
  4. The best sms offers to provide so you can deliver high redemption rates?

 

If you have any of those questions, and you found this read valuable, then you definitely want the RESTAURANT VIP BIBLE. This is a guide that i’ve charged good money for in the past, and we just updated it, so it only contains the most cutting-edge update date info on how to build profitable vip clubs. You want this while it’s free. Just continue below and i’ll shoot it right over to you!

Want To Demo A ‘Live VIP Club'?

Think of this as a ‘results in advance’ method. Imagine you ask a business if they currently have a vip club. They will ask, what’s that? You reply: “it’s a way you can generate more revenue by getting your customers to come dine with you more often. Take out your phone i’ll show you how it works”

[Now imagine you’re the business owner/manager. Go ahead and text into the system yourself]

STEP 1: Text: SMS to 864-513-4489

STEP 2: Follow the instructions. We will also send you the Restaurant VIP Bible link.

 

DOWNLOAD THE ‘RESTAURANT VIP BIBLE'

 

Download VIP Bible Here >>


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